Why Taylor Swift Reportedly Turned Down Super Bowl Halftime Show

It was rumored this week that Taylor Swift had been offered the Super Bowl LVII halftime show this 12 months. TMZ reports that those rumors were true, but she has turned it down. A source told the publication that Swift was asked to headline months ago, however the pop icon has no plans to perform until she finishes rerecording all of her first six albums.

Making a “Taylor’s Version” of all of her early work has been an ongoing project for Swift, who was quite vocal about her disapproval of producer Scooter Braun buying the rights to those albums back in 2019. Swift has accused Braun of being an “incessant, manipulative bully” and wrote on Tumblr on the time that him owning the rights to her work was her “worst case scenario.”

Because the owner of those master recordings, Braun had the proper to make, sell, or distribute copies. He selected to sell, making near $300 million. Swift has been on a mission to make those master recordings price barely less by rerecording all of those albums. She has already released a rerecording of Red and Fearless.

The remaining 4 albums to record include her self-titled album, Taylor Swift, Speak Now, 1989, and Popularity. She supposedly would love to headline the Super Bowl halftime show someday, but on the earliest it will occur in 2024.

Until recently, the halftime show was sponsored by Pepsi, however the NFL sent out a press release saying sponsorship had been taken over by Apple Music. This is a component of the rationale why fans thought Swift might take the stage—she would never have been in a position to do it before, because she has an ongoing cope with Coca-Cola.

In the meanwhile, the musician is pretty busy, having released two albums during 2020, Folklore and evermore, and announcing yet one more album for release this October titled Midnights.

Aimée Lutkin is the weekend editor at ELLE.com. Her writing has appeared in Jezebel, Glamour, Marie Claire and more. Her first book, The Lonely Hunter, can be released by Dial Press in February 2022.

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