TikTok is launching a dedicated gaming channel

TikTok is moving further into the games industry by launching its own dedicated gaming channel.

Based on a report from Financial Times, the channel will allow TikTok users to access games by pressing a tab on the ByteDance-owned social media platform’s homepage. 4 people conversant in the matter said that the channel will feature quite a lot of mobile games — a few of which the corporate already developed — with ads and extra content that users should buy.

Overnight @ft scoop – @tiktok is launching a dedicated channel for gaming — headed by Assaf Sagy who says: “TikTok and gaming were made for one another”

With @CristinaCriddle @Techmeme

TikTok to launch standalone gaming channel https://t.co/WjgKFZ0lDB pic.twitter.com/FFb8q0lUFa

— Patrick McGee (@PatrickMcGee_) October 27, 2022

The gaming channel will probably be led by Assaf Sagy, whom TikTok appointed as the brand new Global Head of Gaming two weeks ago. “TikTok and Gaming were made for one another,” Sagy said in a LinkedIn post on the time. “For greater than a decade, the Gaming industry has been growing faster than every other to develop into one in all the world’s commonest types of entertainment. With three billion lively players, publishers are actually launching games with the intention of making mega brands and appealing to the masses. TikTok has far shown its value in helping consumers discover what’s fun, precious, and popular. I stay up for working closely with all Gaming corporations globally to assist make TikTok a central foundation in your marketing strategies.”

It’s currently unknown when the brand new channel will probably be added to TikTok. Nevertheless, it is probably going it should be announced during TikTok Made Me Play It, the corporate’s first gaming livestream event, on November 2. The stream will feature speakers from various gaming corporations, including EA, 2K, NetEase Games, VNG Games, and Homa.

TikTok’s plans to launch a gaming channel come five months after it began investing in games, testing them on young audiences in Vietnam, and placing minigames throughout the app in an effort to maintain users engaged with the platform. It also comes after ByteDance laid off a whole bunch of game developers at two game studios last month, making their jobs redundant or transferring them internally to other departments.

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