Who: Maisie Wilen
What: Swimwear capsule collection
Where: Available online at maisiewilen.com
Why: After debuting her collection via holograms last Recent York Fashion Week, digital-first designer Maisie Schloss, founder and artistic director of Maisie Wilen, is once more expanding into swimwear—and the timing couldn’t be more apropos. Her namesake brand’s third capsule will include 4 styles: a one-piece, a bandeau top, tie-side bottoms, and a tankini top in a stylish handkerchief style, all featuring the designer’s trademark psychedelic prints, beloved by celebs from Kylie Jenner to Christina Aguilera. “Since Maisie Wilen is thought for its flattering form-fitting shapes and fun prints, swimwear felt like a natural progression for us,” Schloss, who worked as a swimwear designer early in her profession, exclusively tells ELLE.com. “I like how playful yet practical our swim pieces are.” Practical, indeed—prices range from $80 to $195.