The Launch: August’s Hottest Fashion Drops

Courtesy of Tiffany & Co.

August is a time for recharging, resting, and having fun with the last shred of summer while we’ve still got it. The arrogance of Leo season has us excited for nights out in town—and a bevy of fashion launches that can tide you over the languorous, every-day-feels-like-Sunday month. We’re starting out hot and futuristic with Tiffany’s first-ever NFT launch, but keep your eye on this space as we cover the news you wish throughout the month.

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Tiffany & Co. Goes Virtual With ‘NFTiff’

Who: Tiffany & Co.

What: First NFT, NFTiff

Where: Available online at on Aug. 5

Why: Whenever you’re the world’s biggest jeweler, you may’t ignore the hype of online marketplaces just like the NFT blockchain. So, after Tiffany’s Alexandre Arnault shared an image of his custom Tiffany CryptoPunk necklace, inspired by his own NFT, the jewellery juggernaut teamed up with blockchain technology company Chain to create a NFT of the design. Each NFTiff, as they’re cheekily called, will draw from the over 10,000 CryptoPunk NFTs to create a pendant with gemstones and diamonds that’s every bit unique. A select run of 250 pendants shall be physically produced, for those who’re an IRL kind of customer.

Kevin LeBlanc is the Fashion Associate at ELLE Magazine.

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