Sydney Sweeney Is Over the Euphoria Makeup Trend

Sydney Sweeney is used to going against the grain. “I’ve all the time done things my way, whether it was pursuing acting—because that was such a special profession selection than most individuals where I grew up—or deciding to supply my very own projects at such a young age,” the 25-year-old Spokane, Washington native tells So it’s no surprise that when Armani decided to launch an exclusive, limited-edition supply of My Way Parfum in 50ml (available starting January 30), the posh brand handpicked Sweeney to announce the news. The Euphoria star is starting 2023 off her way—literally—as the brand new face of Armani Beauty’s My Way fragrances, launching the brand new My Way Parfum, and marking her expanded role within the Armani family (she’s already the face of Giorgio Armani makeup).

Sydney Sweeney 2023 My Way Fragrance campaign

Armani Beauty

Featuring floral and powdery notes with a woody undertone, the distinct smell of My Way evokes a up to date elegance, dancing on the realm of the excited uncertainty of newness. It is ideal for the open-minded, the curious, and the one that is able to broaden their horizons—like Sweeney, who hopes for more travel and recent connections in the brand new 12 months. “I really like meeting recent people and learning more about different cultures and languages,” she says, before adding, “After I was little, I believed that I used to be going to have the ability to learn every language under the sun. For 2023, my Latest 12 months’s resolution is learning more languages and meeting recent people.”

sydney sweeney for armani beauty my way fragrance

Armani Beauty

And while the jet-setting starlet is an everyday on the red carpet and helped popularize the ostentatious, blinged-out, pigmented makeup looks we saw on Euphoria, don’t let the brilliant lights and flawless full-face makeup applications idiot you. “I’m such a minimalist,” Sweeney admits. Actually, she hopes makeup trends steer on this direction for 2023, urging people to “lean more towards that and just embrace all of our own inner beauty.” Because when the camera just isn’t on, that’s precisely how Sweeney approaches her makeup: “I’ll use a little bit little bit of Armani Luminous Silk Foundation underneath my eyes and on any little blemishes that I actually have. Then a nude blush.” After this, she brushes her eyebrows and heads out the door.


preview for Elle US Section: Beauty

Her preferred “no makeup” makeup look requires an excellent skincare routine for healthy, hydrated, and clear skin. It’s no secret that Sweeney is an avid skincare lover, something she delved more into throughout the pandemic. “My primary rule is to clean my face regardless of how drained I’m,” she says. Nonetheless, all of us have no less than one skincare faux pas; for Sweeney, it’s sunscreen. “I do know I should put sunscreen on daily. I’m attempting to recover at that,” she admits.

And while the brand new 12 months will be about breaking old habits, for Sweeney, she’s embracing the past—starting along with her natural hair color. ICYMI, the actress made headlines at the top of 2022 for dyeing her signature blonde hair brown. She confessed to us that she’s a natural brunette, revealing the colour change was prompted by her hair literally falling out. “I used to be bleaching it a lot,” she reveals. “It just began falling out. It was so dead…it was horrible.” In fact, Sweeney has been blonde for her biggest roles to date (Cassie on Euphoria, Olivia in The White Lotus). She switched to red for her most up-to-date project, National Anthem, before reverting back to her signature look. “I used to be terrified that if I coloured it again, I’d be bald,” she says. So she cut off the remaining remnants of blonde in her hair. “Unexpectedly, it began growing so fast, like, beyond fast, and now we’re here.”

Latest 12 months, usual Sydney.

Headshot of Danielle James

Beauty Director

Danielle James is the Digital Beauty Director of Previously, she was the Fashion and Beauty Director of and She’s bylined for The Cut, InStyle, Allure, Business of Fashion, Nylon, Essence, Good Housekeeping, The Grio, and Huffington Post. Danielle enjoys sailing, thrifting, Japanese whiskey, Naomi Campbell’s runway walk, and Rihanna within the comment section. 

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