This just in: Gen Z’s favorite bikini brand has partnered with the TikTok demographic’s favorite bombshell on a swim collaboration that is certain to heat up summer 2023. The Sydney Sweeney x Frankies Bikinis collection is the brainchild of the Emmy-nominated actress and producer and the Los Angeles-based beachwear brand, who already teamed up to present us a show-stopping fashion moment in season two of Euphoria. Fans of the hit show likely recall Sweeney’s character, Cassie, stepping out within the brand’s Gemma one-piece as an act of insurrection—and a shameless try and garner attention from Nate Jacobs—within the notorious hot tub scene at Maddy’s celebration. In truth, the partnership got here about specifically due to that scene. This time though, as an alternative of revenge, the theme is romance.
Gorgeous silhouettes, lace and ruffle details, and a kiss print using Sweeney’s own lips (more on that later) are only among the design elements you possibly can expect within the capsule. The accompanying campaign, photographed in Rome by Sonia Szóstak, exudes femininity and romance. It could almost be mistaken for a lingerie campaign—the proven fact that it’s swimwear makes it even sexier and cooler, not to say more charming.
Inspired by Italian summer romance, the primary release from the collaboration lands on March 14th, with a second drop in early April. Below, Sweeney talks exclusively with ELLE concerning the collection, where she’s currently wearing the pieces, kissing, and more.
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Firstly, why swimwear?
I grew up on the water, all the time running around in a bikini. If I wasn’t swimming within the lake or the ocean, I used to be skiing or attempting to surf. So there was all the time an element of me that desired to create something that actually felt like me, and with Francesca [Aiello] and her incredible company, we actually created something special.
I heard the collaboration got here about after Francesca saw you wear Frankies Bikinis on Euphoria. Did that episode encourage the general vibe of the gathering?
It definitely sparked the conversation! We met in person at her Venice office and immediately hit it off. We were throwing around ideas and mood boards.
Within the press release, you mention that these pieces will “make you’re feeling like your most romantic and sexy self.” Why do you’re thinking that it’s necessary to embrace your sexiness?
I believe it’s powerful to indicate the world you’re unapologetically yourself. We wanted pieces that made people feel confident and free of their bodies.
The gathering can also be inspired by “Italian summer romance.” There’s one campaign image particularly that appears almost bridal or religious. What’s the story behind that look?
We felt Rome really captured and invoked the sentiments behind the gathering. We wanted an area that complimented the main points on the pieces, but in addition somewhere we had the liberty to maneuver and play.
Did you get to explore Rome when you were there? Where would you need to wear these pieces next?
I used to be actually filming Immaculate in Rome during that point, so I used to be there for 4 months! I really like Italy. I’m in Australia now filming, and wearing my pieces almost on a regular basis. It’s the right place: beach, hot, sunny, and romantic!
What’s your favorite piece from the collab and why?
I don’t know if I could pick only one! But I really like the cherry bikini pieces—it’s a little bit of each Francesca and I.
Walk me through the strategy of making the kiss print using your personal lips. Was it hilarious, hot, or each?
It was each! I used to be coating on different shades of red lipstick and kissing paper and sending pics to Francesca. And it was this funny forwards and backwards about how much my lips must be parted or [how much] color [I should apply], so my bathroom became covered with pages of my lipstick marks.
Frankies Bikinis Gemma Wrap One Piece Swimsuit
Frankies Bikinis Nana Triangle Bikini Top
Frankies Bikinis Spice Skimpy Bikini Bottom
Frankies Bikinis Serafina Satin Tank
Frankies Bikinis Serafina Satin Micro Skirt
Frankies Bikinis Rue Ruffle Mini Dress
The primary drop from the Sydney Sweeney x Frankies Bikinis collection is obtainable to buy now at frankiesbikinis.com, with a second release following in early April.