Samsung shows off the primary 77-inch QD-OLED 4K TV at CES 2023

Samsung was the primary company to indicate off a 4K TV based on QD-OLED technology at CES 2022, and it’s now the primary to introduce a 77-inch model — the S95C Samsung OLED 4K TV, which was unveiled at CES 2023. The news got here in the future after Samsung Display confirmed it could show its next-gen “QD-OLED 2023” panel on the show in a 77-inch size.

When QD-OLED-based TVs debuted in 2022, Samsung and Sony revealed the primary two 4K TVs models inside hours of one another: the Samsung S95B and the Sony A95K. Each TVs proved to be absolutely stunning by way of picture quality, leaving our reviewer no alternative but to award them a rare 10/10 rating. However the TVs themselves weren’t especially large; only 55- and 65-inch sizes were introduced.


As QD-OLED is a latest technology, with latest fabrication requirements, this was expected. Nevertheless it also kicked off a whole lot of speculation over how long it could take Samsung Display (currently the only manufacturer of QD-OLED TV panels) to create larger sizes. The reply, apparently, will not be long in any respect.

The larger available size is the most important selling point for the S95C, but Samsung says you’ll also get a number of other advantages, too, like a lift in brightness. The brand new panel uses OLED HyperEfficient EL material combined with optimization software for up-to-2,000 nits of brightness. There’s also an improved native refresh rate of 144Hz (up from the S95B’s 120Hz), and it has AMD’s FreeSync Premium Pro certification, something Samsung claims is a primary within the OLED TV world, each of which should make gaming smoother.

Speaking of gaming, the S95C also gets Samsung’s updated Gaming Hub for Tizen OS, which has access to cloud gaming platforms like Microsoft Xbox, Utomik, and Amazon Luna. Latest for 2023 is 4K support for Nvidia GeForce Now, which Samsung says has never been previously offered.

And while the S95C continues to be considered one of the thinnest TVs available on the market, Samsung has upgraded the audio system, using a Dolby Atmos-capable, top-mounted, 4.2.2 channel setup, with 70 watts of power. This brings with it a number of design changes too. Now, as a substitute of a super-thin screen with a thicker bottom portion, the screen is a bit thicker, however it’s a uniform thickness, very similar to Samsung’s QLED TVs. The similarity extends to the backpack-style breakout box that houses the S95C’s connections — it now sits on the back of the middle stand.

In typical CES style, Samsung hasn’t said when the 77-inch S95C will go on sale or how much it would cost, but we’ll likely get these details by the tip of March 2023. What we do know is that LG currently prices its 77-inch OLED TV models at about $1,000 greater than its 65-inch models.

Samsung S95C QD-OLED 4K TV.Samsung

If we follow that formula for QD-OLED pricing, we is perhaps $3,800 to $4,000, on condition that Samsung debuted the 65-inch S95B at $2,800. It’s price noting that it saw a serious price drop to simply $2,000 during 2022’s end-of-year Boxing Day sales, so we could well see lower pricing on the S95C by the tip of 2023.

One other guess based on past patterns: Sony will debut its own 77-inch QD-OLED TV in 2023, too.

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