On Friday night, model and tequila entrepreneur Kendall Jenner strutted through Las Vegas in a good black minidress on her option to the launch of her brand’s latest offering, Eight Reserve by 818. The dress was sleeveless and covered in tiny cutouts in circular patterns. Jenner went with none accessories except a small over the shoulder black bag. She wore her long brunette locks down and went with glam night makeup, including a smokey eye and dark red brown lipstick. She paired the look with strappy black heels.
The influencer has been hinting at the brand new añejo bottle since August. Añejo is a form of tequila that has been resting in oak barrels for one to 4 years, making a richer flavor and darker alcohol than the more popular blanco tequila that is usually used for mixed drinks. Eight Reserve is being packaged in large white bottles shaped just like the number “8” with a cork on top. Jenner posted a photograph of herself with the design on Instagram through which she’s wearing a form-fitting blue dress that’s more cutout than fabric.
“Eight Reserve by 818 is here! rolling out across stores, bars and restaurants in NY, CA, and FL, and available to order online at eightreserve.com,” she advertised within the caption.
Jenner began her tequila business in May of 2021, several months after announcing her plan to branch out of just modeling and starring in TV shows. She has been pretty busy even without one other enterprise and is currently debuting in Own.’s fall 2022 campaign with Olivia Vinten, Jessie Li, Bola Edun, Caitlin Lamb, Mykeesha Nelson and Meghan Roche. In September, it was announced she’d be the face of Jimmy Choo’s “Time to Dare” brand campaign for fall 2022 as well, and he or she was kept busy during each Latest York and Paris Fashion Week. Jenner even cohosted a celebration with Fwrd, where she serves as creative director for the e-commerce company. What’s yet another sort of tequila on top of all that.
Aimée Lutkin is the weekend editor at ELLE.com. Her writing has appeared in Jezebel, Glamour, Marie Claire and more. Her first book, The Lonely Hunter, will likely be released by Dial Press in February 2022.
