Jennifer Lopez Brings Sex Appeal as Intimissimi’s Newest Ambassador

Well, if Jennifer Lopez wasn’t already considered considered one of the sexiest women on earth, she actually is now. Today, lingerie brand Intimissimi declares Lopez as its official global ambassador, and launches its spring/summer 2023 campaign featuring the star.

In the photographs—including two which are exclusive to, below—Lopez will be seen lounging in silk and lace underwear from the Italian intimates brand, which she discovered on a visit to the country last 12 months. (And we all know Bennifer loves Italy.) She immediately gravitated toward Intimissimi’s romantic designs and flattering cuts, per a press release.

Courtesy of Intimissimi

When asked why she desired to partner with the brand, Lopez told, “I feel an innate reference to Intimissimi. It’s incredibly vital to empower women to be the very best version of themselves and the brand stands for those self same attributes.”

CEO Matteo Veronesi said in a press release that Lopez was the plain alternative to embody the Intimissimi woman, who is powerful, confident, and sexy.

“Being comfortable in your personal skin and the power to slide on beautiful lingerie under your wardrobe means that you can feel that more sensual side of yourself,” Lopez says.

jennifer lopez intimissimi

Courtesy of Intimissimi

The brand new collection includes quite a lot of cuts of bras and underwear, in addition to robes, pajama sets, and nighties.

As for stand-out pieces, Lopez says she will be able to’t pinpoint a single favorite. “I like the silks,” she says. “The robes and pajamas are so comfortable and are my go-to loungewear staples. I also love the bras and panties with the intricate Italian lace detailing. And the matches are amazing.”

See for yourself and shop Lopez’s Intimissimi picks here.

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Associate Fashion Commerce Editor

Meg Donohue is the Associate Fashion Commerce Editor at Her passions include spicy foods, sustainability, and the Y2K remake of Charlie’s Angels. She’s going to never stop hoping for a One Direction reunion tour.

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