
Angelina Jolie is a bee-liever. No, no, not as a Justin Bieber fan, but literally, a bee-liever, as in believes in bees, the dear pollinators which might be an integral a part of our ecosystem. The Malificient star has deepened her partnership with Guerlain and is using her platform and celebrity status to coach the youth on the indispensable role bees play in our ecosystem. Jolie is supporting the Guerlain for Bees Conservation Program. For greater than 10 years, the Maison has committed time, money, and resources to construct the Bee School, founded in 2018 with the goal of constructing knowledge and raising awareness on the importance of bees and their global impact.
Courtesy of Guerlain
Guerlain recognizes that the youngsters are our future and is equipping our leaders of tomorrow with knowledge about bees and the way they positively effect our surroundings. On January thirtieth, Guerlain had Jolie co-host a Bee School session with Loréne Mouchet, knowledgeable beekeeper from the primary Guerlain x UNESCO Women for Bees cohort in 2021, alongside Cécile Lochard, Guerlain’s Chief Sustainability Officer.
Courtesy of Guerlain
Happening at Ecole Henri Barbusse, an elementary school in Clichy-sous-Bois, a town LVMH has closely worked with to supply educational and employment opportunities to the local population, in an effort to proceed their mission of equal opportunity, diversity, and provoking young people to thrive. Along with an academic lesson, Guerlain will install beehives on site, and have future Bee School sessions to impart knowledge to the youth population.
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After successfully piloting this program in France, as of 2021, the Bee School sessions have gone global. Roughly 6,000 children spanning 10 different countries have participated in this system, and by 2025, Guerlain is committed to having 100,000 children take part in Bee School. Bee conservation is something Guerlain bee-lieves in and is committed to for the betterment of the environment and our future.
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Danielle James is the Digital Beauty Director of ELLE.com. Previously, she was the Fashion and Beauty Director of HelloBeautiful.com and MadameNoire.com. She’s bylined for The Cut, InStyle, Allure, Business of Fashion, Nylon, Essence, Good Housekeeping, The Grio, and Huffington Post. Danielle enjoys sailing, thrifting, Japanese whiskey, Naomi Campbell’s runway walk, and Rihanna within the comment section.Â