For those who’ve been standing in line at a Glossier retail location, here’s some excellent news: Glossier is now available online and in-store at Sephora. The collaboration with Sephora marks the primary retailer Glossier has ever worked with. (Although some eagle-eyed Glossier fans have recently spotted the brand at TJ Maxx.) Glossier has all the time been often called a direct-to-consumer brand, meaning their stores and website have been the one place you might buy their products– until now.
Many consumers who were serious about trying Glossier products had no option but to purchase online and hope they enjoyed them. Unless you might visit certainly one of their Latest York, Los Angeles, Miami, or Seattle stores, trying out products IRL was out of the query.
This can also be excellent news for Sephora shoppers, who can now buy from their favorite brands in a single place. “As one of the vital searched brands on Sephora.com, we all know our customers are going to be beyond excited to search out their Glossier must-have products online, the Sephora App, and in our stores, while unlocking all of the perks of our Beauty Insider program has to supply,” said Sephora EVP and Global Chief Merchandising Officer Artemis Patrick in a press release.
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This 12 months has been of recent relationships for the beloved Y2K brand. In April of 2022, Glossier announced their first celebrity partnership, teaming up with Olivia Rodrigo on a set of curated products. Their most up-to-date launch, the No. 1 Pencil, has already been spotted on Rodrigo.
Currently, Sephora is selling Glossier products across the makeup, perfume, and skincare categories. Here’s hoping their recent viral deodorant hits shelves soon.
Beauty Commerce Author
Tatjana Freund is ELLE.com’s Beauty Commerce Author, covering makeup, skincare, and haircare products and trends. Previously, she worked at Marie Claire. She has bylines with Town & Country, Good Housekeeping, Harper’s Bazzar, and more. Tatjana is an advocate for Latinx representation in the wonder industry. Her work has been featured on the Drew Barrymore show. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.